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Research papers

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean-Louis Laborie, François Charton
June 15, 1994
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Citation

Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/media-observer